Zesty
From scattered screenshots to curated calm, Zesty is your personal cooking
companion. built to save, organize, and plan your meals in one thoughtful space.
Effortlessly organize and streamline
your home cleaning routine with our
household cleaning management app.
Simplify tasks, set reminders,
and maintain a spotless home with ease.
Seamlessly search, save, and savor recipes with personalized touches. Craft your digital cookbook, curate favorites, and effortlessly plan weekly meals.
This user-friendly app tailors to individual preferences, offering step-by-step guides, intuitive meal planning, and an efficient shopping list for stress-free culinary adventures.
Zesty is a personalized recipe and meal planning app designed to help users discover, save, and organize their cooking routines. It streamlines the experience from recipe inspiration to weekly meal planning through a clean, mobile first UI.
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
My Role
End to end product design, including research, user flows, wireframes and visual design.
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
The Problem
In today’s digital kitchen, recipe discovery is easy, but meal planning and recipe organization remain chaotic. Most users juggle Pinterest boards, screenshots, saved blog links, and mental notes just to get dinner on the table.
Existing tools either focus on entertainment, prаctical use without joy or lack personal structure.
None are designed to support the full journey from “That looks good” to “It’s on my plate.”
Zesty solves this by creating a joyful, focused space to curate your personal cooking world, from collecting recipes to building out your week.
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
User Personas
Cooks 4–5 times a week, wants fast, healthy meals
Needs a simpler way to plan and retrieve recipes
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
Family cook with specific dietary needs
Wants flexible planning and reliable organization
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
User Goals
Research & Insights
Before jumping into wireframes, I conducted informal research to understand user behaviors around recipe saving and meal planning. This included:
Conversations with 5 individuals who regularly cook at home
Reviewing app store reviews of apps like Whisk, Paprika, and Tasty
Analyzing UX patterns in recipe based platforms
Key Insights:
Users want less clutter and more structure
Saving a recipe is easy, finding it later isn’t
Most people don’t plan meals in one sitting, but casually over the week.
Dietary preferences are personal and fluid (“I eat vegan most of the time”)
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
Solution Highlights
User Flow
The user flow balances discovery and action.
Recipes can be found through multiple paths and every entry point leads to key decisions: save, plan, or cook.
This structure supports casual browsing while keeping core actions always within reach.
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
Reflection
Zesty was designed to support real life moments, from last minute meal decisions to weeknight scheduling. Every screen was desіgned to reduce friction and improve clarity, meeting users where they are instead of forcing them to adapt.
Throughout the process, I learned how subtle UX decisions, such as a simpler lаyout, a clearer filter and one less tаp can make a product feel helpful. Ιt reminded me that good design is less about features and more about how people feel when using them.
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
Most adults find it challenging to balance household tasks amidst their busy schedules. Maintaining consistency in cleaning, organizing, and planning daily activities, particularly in multi-person homes, poses a daily struggle.
Consequently, many people battle to find the motivation for cleaning and organizing, overwhelmed by these tasks.
While there are numerous task management apps available, none effectively target the cleaning experience, providing the optimal solution and user experience to address this challenge without contributing to the daily overwhelm users face.
